Visual Pleasure and Narrative Cinema was an essay written by Laura Mulvey. Within a music video, the male gaze occurs when the audience is put into the perspective of a heterosexual man. A scene may focus on the curves of a woman's body, putting you the viewer in the eyes of a male. An example of this particular male gaze occurs within the music video "call on me" https://www.youtube.com/watch?v=gOnWxJcay4U. The clip consists of many women performing a more sexual type of yoga, in which they consist of revealing themselves, dancing sexually and touching themselves purely for the enjoyment of the male present at the front of the room. This clip presents women in a more natural situation unlike most music video and is a lot more realistic, however the media clearly tries to portray these women as a more upper class in differ to other women which complies with the male gaze theory. This could have a negative affect on girls that are not happy about the way they look as this video presents the females as a certain standard as the males expression shows through out the video. Commonly, this type of manipulation causes a large majority of teenage girls to feel very unhappy or even depressed as they see themselves as ugly in comparison to these models. Or even trying to make themselves look identical to the females present in videos, to extreme levels in some cases. This affect isn't just on women, men also get a false idea on what the majority of females look, and expect almost every woman to look like the woman in these videos, leaving expectations of the way they look far too high, as these women are a minority. This may cause males to just look at the looks of a female and nothing else such as their personality.
In comparison to this particular clip the male is constantly "checking out" the females, as they perform a dance for him. He then picks out one individual woman and begins talking to her and leaves the rest to continue dancing. This gives the impression that it was part of his plan to decide a girl to try and chat up by the way they looked whilst performing. Which makes the woman seem like a box of chocolates and the male has decided to pick his favourite one out. Whereas the females are trying their best to compete with eachother for the males satisfaction, and in order to do so have dresses up in revealing clothing. This may aggravate feminists as they are against women rvealing themselves, therefore this video may offend certain people.