Alvarado's racial stereotypes theory (1987)
Alvarado's Theory of
racial stereotypes was coined in 1987. It has four key themes in racal
representation:
Exotic: Ethnic groups other then white(especially the females)
can be seen as exotic and sexy. The group most often stereotyped as this is
Latino Americans. Females who are Latino are normally portrayed as sex
symbols and very promiscuous people. They are shown as this by being
in risqué costumes and normally being involved in controversial
behaviour.
Dangerous: Ethnic groups can also be displayed as dangerous
through their behaviour. This is a very prevalent theme through Rap music
which makes it a very widely 'accepted' stereotype that black males are a
very violent ethnic group.
Humorous: Much like the others any 'character' signed as this will
give their entire nationality the funny part. There aren't any examples of this
that I can think of from Music videos as this character trope is more applied
to actual films and TV shows.
Pitied: A perfect example of pitied is all the adverts for
children's charities. They depicted all the starving children who are all of a
differing ethnic backgrounds from white. Again this can't really be applied to
music videos but a good example from TV is the ethnic minorities that live in
'Ghettos'.
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